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-Judi Craig, Ph.D., MCC, President, Executive Coach, COACH SQUARED, INC.

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How to Benefit from 360 Degree Feedback


In recent years "360-degree feedback" (multi-rater feedback) has become a popular tool for helping executives develop. How can you design and implement a 360-degree assessment and feedback intervention that will create maximum value for the individual and organization? This article discusses seven critical guidelines to help you get the most from any 360-degree assessment and feedback intervention.

The guidelines discussed include:

1. Defining and communicating a clear purpose

2. Starting at the top of the organization

3. Having an open mind to feedback and a willingness to change behavior

4. Conducting a pilot test in your organization

5. Communicate with all program participants and those involved in the 360-degree feedback process

6. Safeguarding confidentiality

7. Evaluating your 360-degree process.

Specific suggestions and strategies are presented and discussed.

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